Using the ‘grand tour’ approach to aid understanding of garden visiting

Amidst claims that the use of mixed methods research is in the ascendancy (Brannen, 2005) much has been written defining mixed methods research itself, defining the types of mixed methods research and arguing the case for or against it. However, perhaps because academic journals tend to be discipline-based and often incline towards particular research paradigms, there are few examples demonstrating how the elements of a mixed method design were selected. In this chapter it is shown how a proposed two-phase mixed methods study was subsequently adapted to four phases to meet the changing circumstances of a cultural tourism research project. In doing so, a novel approach to interviewing was required and the method selected, drawn from ethnography, is described in detail.